PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

This August’s Pure London has attracted more home grown talent than ever before.

323 UK brands will be exhibiting this season, 80 of which will be showing for the first time and 39 have chosen the event to launch their collection. With a batch of new and returning top UK labels, Brit chic is back! International buyers have become increasingly interested in high energy British youth brands who showcase at Pure London and this season the Spirit section has a wave of exciting brands including Traffic People, Chilli Pepper, Boxfresh, Fairground, Lily Kitten and Monkee Genes.

Young British brand Lispy will be returning this season once again delivering sexy and glamorous styles. Their sensual signature styles are a regular favourite with celebrities such as Lindsay Lohan, Kate Middleton, Girls Aloud and Lilly Allen. With a collection no less than vibrant and dynamic, beautifully tailored in a melange of colours and prints Almost Famous will be back with their Spring/Summer 09 collection.

Other top brands returning to the Elan sections include Sara Berman, Fever, James Lakeland, Aftershock, Calla Lily, Nomads Clothing, Noli and Marcelane. Quintessentially English brand Joyce Ridings is a newcomer this season. Established 30 years ago the collection has continued to provide beautiful classic styles. Spring/Summer 09 comprises of tailored cropped trousers, waxed linen macs and floaty skirts, a collection not to be missed. Beautiful chiffon kaftans with eye-catching prints by Rebecca will also be new for August 08.

Buyers looking for original British footwear and accessories brands need to look no further than Pure London with a host of brilliant collections. Terry De Havilland will be returning with funky wedges in eccentric styles. Velvet Bee will be bringing their trademark quirky styles with individual new looks from chunky peep toes, stacked heels to flat pumps.

Other accessory brands to watch include Opika, Anna Lou of London, Sam Ubhi, Watch This Space, Fiorelli, Ruby Rockit and Suzy Smith.

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Leading bridalwear designer Ian Stuart is set to launch his new eveningwear collection at this August’s Pure London.

Ian Stuart is infamous in the bridal world, winning numerous awards, most recently the prestigious honor of ‘Outstanding Contribution to the Industry’ at the 2008 Bridal Buyer Awards, after being recognised as the ‘Best Designer of the Year’ for four consecutive years.

Ian Stuart was also recently featured on BBC’s hit show, The Apprentice, where his collection helped the winning team achieve a landslide victory. Sir Alan even went on to refer to Ian as 'the jewel in the crown'. After driving the bridal industry into new heights, Ian Stuart is now set to hit the fashion world with his glamorous eveningwear collection portraying his signature style. Beautifully crafted dresses in silk and chiffon with intricate and ornate detailing are perfect for every special occasion.

The elegant and subtle use of crystal and diamante add just enough sparkle. Matching bolero jackets and wraps cover shoulders and complete this red carpet collection. Every dress is exquisitely fitted and constructed to ensure every woman, no matter what her age, looks and feels gorgeous.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Apprentice star Ghazal Asif has swapped Sir Alan’s boardroom for the fashion world, launching her own fashion range at this August’s Pure London.

Ghazal was one of sixteen candidates selected to participate in the 3rd series of BBC1’s hit show The Apprentice. Now the 24 year old Glaswegian is set to launch her collection, Ghazals Couture, to thousands of UK and international buyers at Pure London.

Being the youngest ever candidate since the series began, this was an achievement in itself which demonstrated Ghazal’s drive and hunger to succeed. Fired in week eight, Ghazal did not allow this to dampen her enthusiasm. "Following my experience on the Apprentice in 2007 I felt I had to follow my heart and start my own fashion label.

My Asian roots have inspired my collection with pearl and jewel encrusted pieces as my signature.” Ghazal comments. The collection falls into three categories, the limited edition 'Black' label containing signature pearl encrusted pieces in cottons and chiffons. The ‘Red’ label which comprises of easily affordable beautifully embellished chiffon blouses and the luxurious couture made-to-order 'White' label.

The collection is elegant, yet glamorous, with simple shapes creating a modern style perfect for any women. “The immediate reaction has been incredibly positive and the current collection - which became available in June 2008 - is stocked both in Glasgow and Gerrards Cross as well as by The Look Boutique.com.

I am very excited about showing at Pure London for the first time and about showing the new pieces for Spring Summer 09" Ghazal added.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Hudson Jeans, the premium denim brand, will make its debut at Pure London this August.

Hudson Jeans are famous for curve-hugging; comfortable fit the ‘signature bootcut’ jeans, their double button closure and back flap pockets. Now in its fourth season, Hudson Jeans Spring Summer 09 collection builds further with an array of denim washes, style and fits. Super skinny, bootcut and flares are mixed with striking array of block spring colours including royal blue and white.

It’s prominent styles and union jack icon has already gained adoration from numerous A-list fans, including Cameron Diaz, Angelina Jolie, Jessica Biel, Penelope Cruz, Eva Longoria, Jessica Simpson, Mischa Barton, Kate Hudson, Gisele, Hilary Duff and Teri Hatcher…to name but a few.

Hudson Jeans will be located at the front of the hall from the 3 – 5 August, at London Olympia and have also committed to show at Pure London next February.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

They say that fashion never stands still and looking at Pure London, the UK’s leading trade fashion event, you can see why!

Taking place 3 – 5 August 2008 at London Olympia, Pure London will bring together an unbeatable line up of the most wanted brands in fashion. This season the Spirit section is set to showcase the largest selection of urban streetwear and young creative designs to date. Buyers will be spoilt for choice with the arrival of denim brands Hudson Jeans, 1921, Tashina Jeans, Monkee Genes and Boon-Dah Jeans. Rocawear have just confirmed to be this season’s official music sponsor for the section. The label launched off of the meteoric success of American rapper Jay-Z will be brining the section to life with their hip-hop tracks and showcasing their fantastic urban streetwear collection with bold and sexy styles.

Three exciting new Turkish brands Pocket Money, Raca and Jaunty will be exhibiting for the first time and mixing a-symmetrical designs with glamorous, sexy fabrics, Kuyah will be showcasing their latest collection. Alongside the new exhibitors, Spirit welcome the return of loved brands EDC, Yumi, TFNC, Tofu, Lipsy and nümph, allowing buyers to stock up on Spring/Summer 2009 collections.

Quintessentially British streetwear brand Boxfresh will be back again in August after the success of their last show. Catina Filardo from Boxfresh commented “As first time exhibitors in February we found Pure London to be a successful launching pad for our AW08 collection. The reaction to the collection was far greater than we anticipated picking up new business with key independent accounts across the country as well as generating interest with many others as a brand to watch for SS09” After just being awarded the ‘Organically Grown Cotton Standard’ award from the Soil Association and the first ever denim brand to produce fully organic jeans, Road Clothing will present a collection of stylish colourful jeans.

Loved by hip hop stars in the US, women’s urban brand Applebottoms is now set to return to Pure London. After recently being featured in the lyrics of American rapper, Flo Rida’s top hit Low, Applebottoms have now become a globally recognised brand. The clothing line caters to trendsetting women of all shapes and sizes, celebrating and liberating the natural curves of a woman’s body. Motel will be also be returning with a vintage inspired collection. Alluring strapless dresses, chunky knit cardigans, and retro style skirts, this is another must see brand.

Canadian brand Gentle Fawn are new to the section this August presenting a range of styles from full A-line skirts cut above the knee, cardigans either cropped or long to cute patterned dresses. Volume is also key to their Spring Summer range with giant funnel collars, oversized sleeves and long tanks with deep rib bands.

Must have labels for the confident fashionistas, Spirit will once again be bringing fashion to life in bright and vibrant surroundings. The Spirit catwalk will be injecting even more energy and atmosphere to the young creative fashion section.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Pure London will boasts its largest ever collection of accessories and footwear at this season’s show, 3 – 5 August at London Olympia.

As handbags and shoes are girls ultimate guilty pleasures, buyers will have the chance to wow their customers with Spring/Summer 09 must-have brands. With new collections from Vendula London, Seeberger, Hard Hearted Harlot and Buygo plus favorites like Olga Berg, Fiorelli, Moda in Pelle and Birkenstock retailers can find some of the best new talent and be sure to secure some fabulous collections.

Accessories and Footwear will be taking up an entire top floor at Pure London, with over 380 collections of shoes, jewellery, bags, belts, hats, and wraps that have been hand-picked for the event. Launching for the first time this August will be Accessories by Park Lane. From delicate timeless styles to on-trend designs, each piece is handmade using top grade zirconia or crystals.

Sam Ubhi will be making a welcomed return this season, fresh from winning the ‘Women’s Accessories’ category at the UK Fashion Export Awards. The ethical jewellery collection, focusing strongly on statement earrings and stylish drop pendants, has been featured on top TV programs such as Britain’s Next Top Model.

Award winning jewellery brand Gaby’s is set to launch a separate handbag collection called Gabriella at the show. The new range will consist of elegant and luxurious day bags in a range of interesting shapes and styles at affordable prices. From the same house as R12K, Meko will also be debuting a gorgeous collection of chunky leather bags as well as all the fabulous new collections from Pure London favorite’s Ollie and Nic and Billy Bag, definite ‘must-visit’ stands.

Fresh from Australia, Mogil’s collection will present a step into the unknown with eye-catching boots and shoes in new shades of hot pinks, vintage purples with unique buckle applications, blended skin finishes and details.

Laidback London will be returning to the footwear section, after recently taking over the UK distribution for California based sheepskin boot brand Koolabura. Loved by celebrities from across the globe, this is a fantastic new arrival.

Mixing comfort, durability and their unmistakable identity Panama Jack will be another brand not to miss along with Dick Boons, B4YOU and All Black.

Accessories and Footwear are now essential to complete the Spring/Summer 09 wardrobes, and complement the womenswear collections at Pure London. Buyers can’t fail to fall in love with the clothes, accessories and footwear, providing plenty to entice customers into their stores.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Unique mix of brands gives retailers the edge

The UK’s leading fashion trade show, Pure London, is preparing to present the most sought after fashion line-up to thrill thousands of UK and International buyers. Taking place 3-5 August at London Olympia, Pure London is a renowned hunting ground for classic as well as up and coming labels, now in its 24th season the show is celebrating a wave of new fantastic brands.

Buyers and retailers from across the globe will have the opportunity to browse an unrivalled product mix of over 800 brands. Key to the fashion calendar, no other event offers buyers a one stop shop experience with everything from mainstream favourites to internationally renowned designer brands.

As the show continues to grow, so does the number of first time exhibitors. Pure Spirit has expanded attracting big international brands including 1921, HudsonJeans, Boon-Dah Jeans, Woona and Gentle Fawn. With a fresh burst of individuality, Monkee Genes will be offering everything from skinny slim fitted jeans to loose flairs in classic and colourful tones.

Another exciting brand launching this season is Rocawear, the urban clothing label created by legendary rapper Jay-Z. Buyers are able to visit their key suppliers and best selling brands such as Sarah Pacini, CCDK, Oui Moment, Nougat London, Bitte Kai Rand, Izaak, Passport and Ispiraot. This is just a taste of the returning design talent exhibiting this season in the Elan sections.

New brands offering retailers products to add a point of difference to their stores during the tough season include Sylvia Heise who’s collection pays homage to the ‘little black dress’ offering a range of elegant feminine pieces. Concept UK will also be new to the Elan section showcasing modern basics ranging from the simple tees to stunning jackets. Other big names to look out for are Darling, Surkana and BNG.

The Accessories and Footwear section has increased by an impressive 28% with some fantastic new arrivals. One UK buyer from the last February’s show commented ‘You pretty much have everything you need here; Pure London has everything under one roof.’

Adding to the list of debuts is Noranorway, providing stunning accessories inspired by the raw natural beauty of the Norwegian landscape. Jackie Brazil will be exhibiting an outstanding collection of handmade Brazilian Resin jewellery with unique designs in modern and colourful pieces of Brazilian art – there is something for every retailer!

Stepping up the collections this August, Pure Footwear introduces a range of exciting brands. The hottest thing to come out of New York and seen on hit US sitcom Desperate Housewives, Madison Harding will be exhibiting everything from glamorous heels to stylish flats. Also new this season is Hispanitas, who will be showcasing beautifully handcrafted designs, combining comfort, fashion and design.

Exclusive trend reports presented by Drapers will offer buyers top tips as to what the hot looks will be while trend led daily catwalk shows, both in Elan and in the Spirit section, will show how to put the looks together and offer inspiration for merchandising. The main Pure London catwalk will also get a revamp this season, with shows including seven scenes, focusing on complete looks from exhibiting brands, representing each edited section.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

Pure Simplifies Access

London Olympia London prepares to become the international fashion focus for the world’s leading retailers, buyers and journalists. Pure London springs into season introducing a total of six fresh sections within the show;

Elan Boutique, Elan Directional, Elan Studio, Spirit, Accessories and Footwear, creating a vibrant new atmosphere at the event as well as providing visitors with a more effective and enjoyable buying experience. Elan Directional will include design led and creatively focused collections with the return of well loved brands such as Aftershock, CCDK, Nougat, Oui Moments and Bandolera. This season exciting eveningwear collections will be showcased in the Elan Boutique area with exquisite designs from Gemy Couture and Anoushka G.

Showing contemporary bridge lines, Elan Studio will offer a wide mix of tailored and timeless collections. Pure London regulars within the division include Sarah Pacini and James Lakeland.

The Spirit young fashion section has attracted a wave of well known brands, both British and international including Rocawear, Chilli Pepper, Boxfresh and Yumi to name but a few. The Spirit section will once again be staging its very own Spirit catwalk show – a definite must see!

Following its huge success in the February show Pure Footwear will return offering a section dedicated to designer and contemporary footwear brands. Look out for Portuguese brand Hard Hearted Harlot and London brand Shelly’s who launch this season as well as returning brands Rocket Dog, Steve Madden and Fly London.

The Accessories section houses the latest collection of bags, jewellery, wraps and hat trends with regular exhibitors including Red or Dead bags, Fiorelli, Anna Lou of London and Hendrikka Waage, along with Sam Ubhi – People Tree Design and new brands Aventure, Objets Obscurs and Osprey.

The main Pure catwalk will also get a revamp this season, in which the daily shows will include seven scenes. Focusing on complete looks from exhibiting brands, they will represent each edited section. Along with the catwalk shows, trend presentations and over 800 innovative, designer and branded labels will fill London’s Olympia from 3 – 5 August 2008. The Pure team are devoted to delivering the best event to date and this August buyers can expect even more than the usual impressive line up in a re-energised, fresh layout.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

Good Results PR has been appointed to handle the PR for Pure London

Pure have appointed Good Results PR 3.4.5 August 2008 London Olympia Good Results PR has been appointed to handle the PR for Pure London, the UK’s largest and one of Europe’s most exciting trade fashion events for the womenswear market.

Now in its eleventh season, this August’s Pure will present a buying event packed with the biggest Spring/Summer 09 collections for not only womenswear but also unisex, accessory and footwear brands. Taking place 3.4.5 August 2008 at London Olympia, exclusive trend presentations and inspiring catwalk shows will give buyers the opportunity to see, feel and experience a diverse mix of new, individual and popular brands.

Additional investment in PR has been put in place to promote the exhibition to a wider audience reflecting the significant expansion the show has seen in its young creative fashion, accessories and footwear sections. In addition to broadening UK coverage, one of Good Result’s key tasks will be to support the growth of overseas visitors through international coverage.

www.purewomenswear.co.uk

PURE WOMENS WEAR - 3.4.5. August 2008 at Olympia

www.purewomenswear.co.uk

RELEASE JULY 2008 3 - 4 - 5 August 2008

DIARY DATE * * * DIARY DATE * * * DIARY DATE * * * DIARY

Now gearing up for the August event, Pure London is the UK’s largest and one of Europe’s most exciting trade fashion events. Taking place 3 - 4 - 5 August 2008 at London Olympia, Pure is always one step ahead focusing on labels with distinction; featuring fresh, aspirational and exciting spring/summer 2009 collections. Professional buyers will have the opportunity to browse over 800 British and international brands all in one place.

Pure London has expanded and developed inline with the womenswear market and has been edited into six new distinct sections; Elan Directional – showcasing brands with a focus on design for the fashion forward women, Elan Studio –contemporary bridge lines offering a wide mix of tailored and timeless collections, Elan Boutique – a range of exciting casual wear and exquisite occasional wear, Spirit – a mix of fashion focused young unisex collections, Footwear – a section dedicated to designer and contemporary footwear and Accessories – creative designs in jewellery, bags, wraps and hats. These defined areas allow the professional buyer to have a focused and easy buying experience while discovering the hottest new labels.

The unmissable event will also feature daily catwalk shows from Pure Spirit and Pure Elan as well as trend forecasts presented by Drapers, providing an inspirational highlight for the thousands of buyers who attend the event.

www.purewomenswear.co.uk